Equitarot's logo

Equitarot

Live

Started in November 17, 2025 (6 days ago)

See project Simple Analytics
AstroAstro
TypeScript
React

Equitarot is a French Tarot multiplayer application with an unlimited subscription model, positioned as an ethical alternative to freemium competitors. The product targets the eastern France market (Alsace, Lorraine, Franche-Comté, Burgundy regions) where traditional card game culture remains strong.

Product Vision

Tagline: "Equitarot - Jouez au tarot en ligne en illimité. Sans Pub. Sans Micro-transactions."

The subscription-based model without microtransactions represents a major ethical competitive advantage in a market dominated by aggressive freemium models. Unlike competitors using "pay-to-win" models or constantly pushing in-app purchases, Equitarot positions itself as the ethical alternative where all players have equal chances, regardless of budget.

Current Status: Smoke Test Phase

This project is currently operating as a smoke test to validate product-market fit and measure demand before full product development.

Smoke Test Strategy

The primary objective is to:

  1. Drive traffic to the landing page - Test SEO effectiveness and messaging resonance
  2. Capture signup intent - Direct users to a fake signup/payment page
  3. Collect contact information - When users attempt to sign up or subscribe, display a message indicating we'll be in touch
  4. Measure conversion rates - Track how many visitors show purchase intent (click through to signup/payment)
  5. Validate demand - Assess market interest before investing in full product development

Implementation Details

  • Fake Signup/Payment Flow: Users who click "Essayer Gratuitement" or attempt to subscribe will be directed to a signup/payment page
  • Contact Collection: Instead of processing actual payments, the system will:
    • Collect user contact information (email, name, etc.)
    • Display a message: "Merci pour votre intérêt ! Nous vous contacterons bientôt pour vous informer du lancement d'Equitarot."
    • Store leads for future outreach
  • Analytics Focus: Track key metrics including landing page visits, click-through rate to signup/payment, form submission rate, geographic distribution (especially eastern France), and engagement metrics

Core Value Proposition

Strategic Positioning: Fair Play as Core Value

The product positioning articulates around three differentiation pillars:

1. Fair and Transparent Gaming - Unlike competitors using "pay-to-win" models or constantly pushing in-app purchases, position the application as the ethical alternative where all players have equal chances, regardless of budget.

2. Uninterrupted Experience - Free tarot applications are criticized for intrusive advertisements, while the subscription model offers a pure, uninterrupted experience.

3. Predictable Value - A fixed subscription for unlimited play strongly contrasts with freemium models where costs can accumulate unpredictably.

Target Market

Primary Market: Eastern France

  • Geographic Focus: Alsace, Lorraine, Franche-Comté, Burgundy regions
  • Demographics: Traditional card game enthusiasts, players seeking authentic gaming experiences
  • Market Characteristics: Strong cultural connection to traditional French card games, preference for fair play and transparent pricing

Family Safety Focus

Position Equitarot as the only ethical platform that won't try to sell ads or microtransactions to users or their family members. This is particularly important for the 30-50 year old market segment who want to protect elderly relatives from malicious ads, microtransactions, and suspicious app installations.

Marketing Strategy

Key Messages

  1. "Jeu illimité, prix limité" - Emphasize predictability vs. uncontrolled freemium spending
  2. "Tous égaux à la table" - No paid advantages, pure skill
  3. "Sans interruption, comme le tarot traditionnel" - Connection with game authenticity
  4. "Abonnement transparent, zéro surprise" - Contrast with hidden freemium fees
  5. "Jouez autant que vous voulez" - Total freedom vs. token rationing

SEO Strategy

Targeting ethical long-tail keywords that capitalize on searches from users frustrated by freemium models:

  • "tarot français sans publicité"
  • "jeu tarot abonnement illimité"
  • "tarot en ligne sans microtransactions"
  • "application tarot équitable"
  • "jeu tarot éthique sans pay-to-win"

Monetization Model

Subscription Tiers

  • Monthly Subscription: Fixed monthly fee for unlimited access
  • Annual Subscription: Discounted annual option
  • Free Trial: Limited-time trial period to demonstrate value
  • No Freemium Elements: Complete absence of token systems, energy systems, or pay-to-win mechanics

Pricing Strategy

  • Transparent, fixed pricing
  • No hidden fees or surprise charges
  • Clear value proposition vs. freemium alternatives
  • Competitive positioning against premium competitors

Success Criteria

The smoke test will be considered successful if:

  • Sufficient traffic is generated through SEO efforts
  • Conversion rate (visitors → signup intent) meets target threshold
  • Strong interest from eastern France market is demonstrated
  • Positive feedback on messaging and value proposition

This approach allows validation of the product concept, pricing strategy, and market demand with minimal development investment before committing to full product build.